Radical Nature Records asked for a poster insert for the 10″ vinyl release of their Millions EP, so they could offer their music with a piece of limited edition art…
This project is part of an initiative to create works that focus upon music releases as objects of artistic, musical and aesthetic beauty. In a time when many record labels move to create their main income stream within digital downloads, the idea was to take a step backwards and, at the same time, forwards, to offer music as a piece of limited edition art. Something that is so beautifully produced, you would want to hang it on your wall, as well as play it on your turntable.
Instead of a poster, I designed an interactive artwork—a sticker that you can create a tessellation of your own while you listen to the music. The graphics themselves were generated while listening to the release, so the experiential approach to the form of the artwork was informed by the process of creating the graphic system.
10″ label design
Radical Nature Records, 2010